The European Foundation for Media Optimization (ESMO) is a strategic partner aiming to assist and support major businesses, international organizations, company executives and other leading players in decision making regarding media and communication strategies.
ESMO offers its clients tailored consultancy services in economic orientation, media management and decision making, ensuring their success in this rapidly changing media environment. By conducting specialized scientific research in co-operation with prestigious universities and organizing networking events, ESMO offers a comprehensive range of services designed to meet individual needs guaranteeing tailored solutions.
Prof. Dr. Gregor Daschmann
born in 1962. Graduated in Communication Science, Politics and Psychology at Johannes Gutenberg University, Mainz. Worked as a journalist from 1987 to 1994. Research assistant at the Department of Communication Science (Institut fuer Publizistik) from 1995 to 2002. Received his Doctorate (summa cum laude) in 2000.Professor for Media and Communications Studies at IJK Hanover from 2002 to 2006.
In the same time, Chair of the Methodology Section of the DGPuK. Since 2006, Professor for Communications at the Johannes Gutenberg-University, Mainz. 2008 -2011 Chair of department, 2011-2014 Vice Dean of the Social Studies Faculty. Since 2014 Dean of the Faculty of Social Sciences, Media and Sports. Research areas: media reception, media effects, media psychology, media structure and organisation, customer loyality, empirical methodology.
Prof. Burghardt Tenderich
Burghardt Tenderich is Professor of Practice at the University of Southern California Annenberg School for Communication & Journalism in Los Angeles, CA,where he teaches and writes about strategic public relations and social media. At the University of California at Berkeley, Burghardt was the Executive Director of the Center for Entrepreneurship & Technology and a lecturer on entrepreneurship.
He is a Founding Partner of TnT Initiatives, LLC, a social media publishing and consulting firm focusing on web and healthcare-related technologies and on executive education.
Burghardt has 20 years-experience in marketing and communications in the information technology and internet industries. Previous positions include General Manager, North America, for technology communications consultancy Bite Communications, Vice President, Public Relations at Siebel Systems, and Senior Vice President & Partner in technology PR agency Applied Communications.
What does your business or institute get for the money it spends on communication strategies used until now? By means of a tailored procedure of media equivalence analysis developed by ESMO, a baseline media value will be determined for each company and institution for the first time.
ESMO works with the public, voluntary and private sectors in areas of research that cover a wide range of social issues such as sports, customer relationship and sponsoring.
Netnography is essentially the study of online behavior. The “official” definition is “The branch of ethnography that analyses the free behaviour of individuals on the Internet that uses online marketing research techniques to provide useful insights
Transformation and transaction
Communication exists; how do I handle it better?
ESMO strongly believes that there are two central questions to media optimization, transformation and transaction. Transformation is how you can alter the communication processes and integrate new media environments. Transaction is how each particular individual, such as a company executive or head of an organization, can respond effectively to challenges in each media environment.ESMO supports CEOs and other key players in being part of the new media era.
Key person – networking
ESMO provides you with decision makers, opinion formers, highly qualified experts and international luminaries in the field of research, culture, media, economy, sports as well as politics, who ensure interdisciplinary input and actively co-design individual projects
Extraordinary people are inspired when they are met with unusual ideas in an exceptionally favorable setting.
This is why ESMO is opening its Academy for Media Optimization and a Experts Center in a former winery in Tuscany. The unique cultural scenery of Tuscany has always been a place that has provided space for new ideas and concepts. The Medici, who were the rulers of Florence and Tuscany for centuries, were pioneers of modern network ideas and were the first to invite people from politics, culture and science for joint discourse.
The outstandingly agreeable setting and the optimum accessibility possibilities were the reason we believe Florence is the perfect place to develop novel and creative media concepts. ESMO organizes workshops around the question of how the communication of the future will develop and how companies can prepare for it. If you have any questions about our seminar program, please send us an email.
BOARD OF TRUSTEES
The Board of Trustees of ESMO comprises representatives from companies, institutes, and organizations. Experienced communication professionals:
CONTACT & LEGAL NOTICE
EUROPEAN FOUNDATION FOR MEDIA OPTIMIZATIONKiliansweg 30 • 55283 Nierstein Founder: Holger Schmidt & Joachim Schmidt email@example.com
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I. Information about us
The party responsible for this website (the „controller“) is:
EUROPEAN FONDATION OF MEDIA OPTIMIZATION
Holger Schmidt, Joachim Schmidt
55283 Nierstein, Germany
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