About ESMO

The European Foundation for Media Optimization (ESMO) is a strategic partner aiming to assist and support major businesses, international organizations, company executives and other leading players in decision making regarding media and communication strategies.

ESMO offers its clients tailored consultancy services in economic orientation, media management and decision making, ensuring their success in this rapidly changing media environment. 
By conducting specialized scientific research in co-operation with prestigious universities and organizing networking events, ESMO offers a comprehensive range of services designed to meet individual needs guaranteeing tailored solutions.


Prof. Dr. Gregor Daschmann

born in 1962. Graduated in Communication Science, Politics and Psychology at Johannes Gutenberg University, Mainz. Worked as a journalist from 1987 to 1994. Research assistant at the Department of Communication Science (Institut fuer Publizistik) from 1995 to 2002. Received his Doctorate (summa cum laude) in 2000.Professor for Media and Communications Studies at IJK Hanover from 2002 to 2006.
In the same time, Chair of the Methodology Section of the DGPuK. Since 2006, Professor for Communications at the Johannes Gutenberg-University, Mainz. 2008 -2011 Chair of department, 2011-2014 Vice Dean of the Social Studies Faculty. Since 2014 Dean of the Faculty of Social Sciences, Media and Sports. Research areas: media reception, media effects, media psychology, media structure and organisation, customer loyality, empirical methodology.

Prof. Burghardt Tenderich

Burghardt Tenderich is Professor of Practice at the University of Southern California Annenberg School for Communication & Journalism in Los Angeles, CA,where he teaches and writes about strategic public relations and social media. At the University of California at Berkeley, Burghardt was the Executive Director of the Center for Entrepreneurship & Technology and a lecturer on entrepreneurship.
He is a Founding Partner of TnT Initiatives, LLC, a social media publishing and consulting firm focusing on web and healthcare-related technologies and on executive education.
Burghardt has 20 years-experience in marketing and communications in the information technology and internet industries. Previous positions include General Manager, North America, for technology communications consultancy Bite Communications, Vice President, Public Relations at Siebel Systems, and Senior Vice President & Partner in technology PR agency Applied Communications.


Media Analysis
What does your business or institute get for the money it spends on communication strategies used until now? By means of a tailored procedure of media equivalence analysis developed by ESMO, a baseline media value will be determined for each company and institution for the first time.

Opinon Research
ESMO works with the public, voluntary and private sectors in areas of research that cover a wide range of social issues such as sports, customer relationship and sponsoring.

Netnography is essentially the study of online behavior. The “official” definition is “The branch of ethnography that analyses the free behaviour of individuals on the Internet that uses online marketing research techniques to provide useful insights


Transformation and transaction

Communication exists; how do I change it to suit my needs?
Communication exists; how do I handle it better?

ESMO strongly believes that there are two central questions to media optimization, transformation and transaction. Transformation is how you can alter the communication processes and integrate new media environments. Transaction is how each particular individual, such as a company executive or head of an organization, can respond effectively to challenges in each media environment.

ESMO supports CEOs and other key players in being part of the new media era.

Key person – networking

ESMO provides you with decision makers, opinion formers, highly qualified experts and international luminaries in the field of research, culture, media, economy, sports as well as politics, who ensure interdisciplinary input and actively co-design individual projects


Extraordinary people are inspired when they are met with unusual ideas in an exceptionally favorable setting.

This is why ESMO is opening its Academy for Media Optimization and a Experts Center in a former winery in Tuscany. The unique cultural scenery of Tuscany has always been a place that has provided space for new ideas and concepts. The Medici, who were the rulers of Florence and Tuscany for centuries, were pioneers of modern network ideas and were the first to invite people from politics, culture and science for joint discourse.

The outstandingly agreeable setting and the optimum accessibility possibilities were the reason we believe Florence is the perfect place to develop novel and creative media concepts. ESMO organizes workshops around the question of how the communication of the future will develop and how companies can prepare for it. If you have any questions about our seminar program, please send us an email.


The Board of Trustees of ESMO comprises representatives from companies, institutes, and organizations. Experienced communication professionals:

Prof. Dr. Gregor Daschmann
Hans-Peter Ganz
Dieter Kühnle
Lutz Lämmerhold
Horst-Werner Poppe
Horst-Werner Poppe
Monika Schulze
Prof. Burghardt Tenderich
San Francisco



Kiliansweg 30 • 55283 Nierstein Founder: Holger Schmidt & Joachim Schmidt info@eimo.org

Privacy Policy

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Per Art. 4 No. 1 of Regulation (EU) 2016/679, i.e. the General Data Protection Regulation (hereinafter referred to as the „GDPR“), „processing“ refers to any operation or set of operations such as collection, recording, organization, structuring, storage, adaptation, alteration, retrieval, consultation, use, disclosure by transmission, dissemination, or otherwise making available, alignment, or combination, restriction, erasure, or destruction performed on personal data, whether by automated means or not.
The following privacy policy is intended to inform you in particular about the type, scope, purpose, duration, and legal basis for the processing of such data either under our own control or in conjunction with others. We also inform you below about the third-party components we use to optimize our website and improve the user experience which may result in said third parties also processing data they collect and control.
Our privacy policy is structured as follows:

I. Information about us as controllers of your data
II. The rights of users and data subjects
III. Information about the data processing

I. Information about us
The party responsible for this website (the „controller“) is:
Holger Schmidt, Joachim Schmidt
Kiliansweg 30
55283 Nierstein, Germany

II. The rights of users and data subjects
With regard to the data processing to be described in more detail below, users and data subjects have the right
• to confirmation of whether data concerning them is being processed, information about the data being processed, further information about the nature of the data processing, and copies of the data (cf. also Art. 15 GDPR);
• to correct or complete incorrect or incomplete data (cf. also Art. 16 GDPR);
• to the immediate deletion of data concerning them (cf. also Art. 17 DSGVO), or, alternatively, if further processing is necessary as stipulated in Art. 17 Para. 3 GDPR, to restrict said processing per Art. 18 GDPR;
• to receive copies of the data concerning them and/or provided by them and to have the same transmitted to other providers/controllers (cf. also Art. 20 GDPR);
• to file complaints with the supervisory authority if they believe that data concerning them is being processed by the controller in breach of data protection provisions (see also Art. 77 GDPR).
In addition, the controller is obliged to inform all recipients to whom it discloses data of any such corrections, deletions, or restrictions placed on processing the same per Art. 16, 17 Para. 1, 18 GDPR. However, this obligation does not apply if such notification is impossible or involves a disproportionate effort. Nevertheless, users have a right to information about these recipients.
Likewise, under Art. 21 GDPR, users and data subjects have the right to object to the controller’s future processing of their data pursuant to Art. 6 Para. 1 lit. f) GDPR. In particular, an objection to data processing for the purpose of direct advertising is permissible.

III. Information about the data processing
Your data processed when using our website will be deleted or blocked as soon as the purpose for its storage ceases to apply, provided the deletion of the same is not in breach of any statutory storage obligations or unless otherwise stipulated below.

Server data
For technical reasons, the following data sent by your internet browser to us or to our server provider will be collected, especially to ensure a secure and stable website: These server log files record the type and version of your browser, operating system, the website from which you came (referrer URL), the webpages on our site visited, the date and time of your visit, as well as the IP address from which you visited our site.
The data thus collected will be temporarily stored, but not in association with any other of your data.
The basis for this storage is Art. 6 Para. 1 lit. f) GDPR. Our legitimate interest lies in the improvement, stability, functionality, and security of our website.
The data will be deleted within no more than seven days, unless continued storage is required for evidentiary purposes. In which case, all or part of the data will be excluded from deletion until the investigation of the relevant incident is finally resolved.

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This processing makes our website more user-friendly, efficient, and secure, allowing us, for example, to display our website in different languages or to offer a shopping cart function.
The legal basis for such processing is Art. 6 Para. 1 lit. b) GDPR, insofar as these cookies are used to collect data to initiate or process contractual relationships.
If the processing does not serve to initiate or process a contract, our legitimate interest lies in improving the functionality of our website. The legal basis is then Art. 6 Para. 1 lit. f) GDPR.
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